California: (RightNow) Reports indicate a potential price increase for Apple’s upcoming iPhone 18 Pro and Pro Max models. These models may cost $100 more than last year’s iPhone 17 Pro series.

Mark Gurman claims Apple is preparing to raise prices in September. He notes that Samsung and Google have also increased their flagship phone prices due to rising memory and storage component costs.

An Apple executive hinted at potential price hikes for the company’s products. While MacBook and iPad prices have increased, the iPhone 17 series was exempted.

The price increase could affect the iPhone 18 Pro series. Following Samsung and Google, Apple is considering a price hike to cover rising expenses.

It is noteworthy that Apple has not officially confirmed the launch or price increase of the new models. Price hikes are also possible in other markets, and increases for the iPhone 17 and other models are likely.