Istanbul: (RightNow) After gaining popularity in 140 countries, Turkish dramas are now focusing on China. Turkish producers hope to attract new viewers in the Chinese market.

Turkish dramas, known for stories of love, betrayal, family, and power, have become popular in the Middle East, Latin America, Europe, and Asia. The global export value of these dramas has exceeded $1 billion.

According to a news agency, Turkish dramas introduce foreign viewers to Turkish cuisine, clothing, language, and customs. Their popularity also promotes Turkey as a tourist destination.

The Turkish Ministry of Culture and Tourism states that the cultural impact of Turkish dramas is a significant industry success. Watching these dramas increases viewers’ desire to visit Turkey.

It is noteworthy that Turkish dramas have not yet gained popularity in China’s large television market. Chinese viewers have an interest in long TV dramas, which Turkish producers aim to capitalize on.