Cupertino: (RightNow) Apple announces the launch of the iPhone 18 series on September 9 at the Surprise and Shine event. The company has changed its strategy, significantly altering the pricing.

For the first time, the new iPhone 18 Pro will be offered at the lowest starting price of $1099, approximately 3 lakh 4 thousand Pakistani rupees.

Apple states that despite rising memory chip costs, prices may increase by at least $100. This was confirmed by then-CEO Tim Cook in June 2026.

The iPhone 18 Pro Max will be priced at $1299, and Apple plans to introduce a foldable iPhone priced over $2000.

It is noteworthy that since 2020, there have been no significant changes in iPhone prices, with last year’s iPhone 17 Pro priced at $1099.