New York: (RightNow) Google has unveiled the first look of its new Pixel 11 smartphone series, increasing anticipation among fans. The company announced that the Pixel 11 series will be introduced at a special event in New York on August 12, with pre-orders starting the same day.

Google released a short teaser video on its online store homepage, showcasing the new Pixel Glow feature. This feature can illuminate in various colors using LED lights and will be used to highlight notifications more prominently.

According to Google, pre-order bookings will begin immediately after the launch event on August 12. A special offer for U.S. customers includes a promo code for email registration by August 7.

The series is expected to introduce several new AI-based features, an improved camera system, and an advanced software experience. These features will be detailed at the launch event.

It is noteworthy that this is the first time Google has officially confirmed the name Pixel 11. Previously, the company had not disclosed the name officially.