New York: (RightNow) Instagram has launched a feature allowing 90-minute video posts. This move aims to challenge YouTube’s dominance.

The new feature is available to selected creators who can upload horizontal videos up to 90 minutes long. This format is named ‘Features’.

Instagram’s head, Adam Mosseri, and Tessa Lyons announced the feature. They stated it is now available in the U.S. after testing in Brazil.

This feature offers users more time on Instagram to watch longer videos, including podcasts and comedy shows.

It is noteworthy that Instagram has taken this step to enhance its platform as a video-sharing service.