Islamabad: (Right Now News) Federal Minister for Information and Broadcasting Atta Tarar has urged cooperation from the government and all stakeholders to address the financial challenges of the media industry. He has termed the protection of media workers as a national necessity.

While addressing the National Assembly, Atta Tarar praised the media’s role in national interest. He emphasized the need for joint efforts for the survival and stability of electronic media.

The Information Minister mentioned the distribution of government advertisements based on channel ratings. He highlighted the negative impact of reduced advertising rates in the previous era.

He stated that electronic media must be accountable to regulatory bodies. He proposed a new policy for financial assistance in case of media workers’ death during employment.

It is noteworthy that Atta Tarar announced discussions on salaries and benefits for media employees in a special meeting with the Pakistan Broadcast Association.